Creating a Culture of C.R.A.P…Building an Engaged and Loyal Workforce in the New Workplace

Jeff Kortes Head ShotBy: Jeff Kortes

Have you ever wondered what makes some cultures are engines that produce excellent results year after year?  Have you ever seen bosses that people would do almost anything for and wondered what their secret was?   Those bosses and organizations that build a people-centric culture understand that it is the culture they create that drives success…not the opposite.

Jeff’s insight as an HR Leader, “headhunter,” coach, martial artist and US Army veteran made him realize that a culture created by a leader or an organization that had people as the foundation delivered sustained results year after year.

Through real-life stories and interactive participation, Jeff has created a program which helps participants understand how building an engaged and loyal workforce will produce sustained results.

This program is an “idea” program but it is also a “process” program.  Participants will understand the importance of building an engaged and loyal workforce as well as learn actionable steps they can use to start building this type of culture.

Presentation Objectives:

  • Understand reasons that employees love being on the receiving end of C.R.A.P.  (Caring, Respect, Appreciation and Praise) and how to best give your employees C.R.A.P. so they deliver results for the organization in the new workplace.
  • Prepare participants to advocate to senior leadership that in order to sustain results over the long-term in a changed workplace, a culture of C.R.A.P. (Caring, Respect, Appreciation and Praise) is an absolute must.
  • Understand why the C.R.A.P. behaviors are instrumental in building a culture of engagement and employee loyalty with a workforce that has been conditioned that loyalty is dead and where engagement is problematic.
  • Identify gaps where leadership is not leading in a manner that will produce sustained organizational results over time.

About the Speaker:
Jeff has more than 25 years experience in human resources. He has worked at companies that specialize in manufacturing, construction, and software development. During his career he has worked to recruit, retain and develop employees, at companies including ConAgra Foods, SPX, Midas International and American Crystal Sugar.

Jeff is the founder of Human Asset Management LLC, which helps organizations to recruit, engage, develop and retain talent. He is a member of the National Speakers Association (NSA) and a frequent speaker on the topic of loyalty, employee retention, recruitment and culture building. He is an avid high school wrestling fan, CrossFit participant and US Army veteran. Jeff is the author of Give Your Employees C.R.A.P…and 7 Other Secrets to Employee Retention and Welcome to Dodge…Tales from the Frontiers of Business. For more information visit http://www.jeffkortes.com and follow Jeff on Twitter @jeffkortes

 

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