Leveraging Social Media to Find the Passive Job Seeker

Weston Lohry HeadshotBy: Weston Lohry

This presentation will feature several strategic and tactical ways of using Facebook to find candidates for employment.  The presenter will walk through and reveal the exact procedure for setting up effective and inexpensive Facebook ads. He will also explain the importance of landing pages and the role they play in acquiring leads.

Presentation Objectives:
To provide the audience with step-by-step instructions on how to utilize social media, primarily Facebook, to acquire employment leads from actively employed candidates and to answer questions and provide specif quidance to audience members by setting aside time for Q & A.

About the Speaker:
Weston started his career with Clickstop, a multi- channel online retailer and one of the fastest growing companies in Iowa. After working on the digital marketing team of a large advertising agency, Weston co-founded Coloff Digital with Jim Coloff in 2015. The creative marketing agency now has five full time employees and is based out of Forest City, Iowa.

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