Give Your Employees C.R.A.P…the Success Formula for Building Employee Loyalty

By: Jeff Kortes
Jeff KortesHave you ever wondered why some bosses and organizations have people who are incredibly loyal to them and who will do anything for them while others have a revolving door of employee turnover? Those bosses and organizations people want to follow give their employees lots of C.R.A.P.! (Caring, Respect, Appreciation and Praise). Jeff provides a “headhunter’s” insight into why some employees are loyal and others work only to get a paycheck. Through real-life stories and interactive participation, Jeff has created a program which helps participants understand how to demonstrate Caring, Respect, Appreciation, and Praise, so that they can systematically build employee loyalty in their organization.

Because Jeff is a “headhunter,” in addition to having 25 years in human resources leadership roles prior to starting his own company, he hears first-hand from candidates why bosses and organizations who give their people lots of C.R.A.P. have people who will go the extra mile for them when things get tough and others will leave at 5 o’clock on the dot.

Jeff’s unique insight will enable participants to leave the session with actionable steps to begin building employee loyalty and drive retention in their department or organization while participating in a program with great takeaways that will resonate with attendees.

Objectives of this presentation include:

  • Identify gaps in your leadership ranks where the C.R.A.P. Formula is missing.
  • Prepare participants to advocate to senior leadership that the C.R.A.P. Formula must be at the heart of your employee loyalty or retention strategy.
  • Understand reasons that employees love being on the receiving end of the C.R.A.P Formula and how to best give their employees C.R.A.P.
  • Understand why the C.R.A.P. Formula is important to different generations.

About the Speaker:
Jeff has more than 30 years experience in human resources. He has worked at companies that specialize in manufacturing, construction, textiles and software development. During his entire career he has worked to attract, retain and develop employees, at all levels, at companies including ConAgra Foods, industrial equipment supplier SPX, and automotive retailer Midas International, and more. He has helped businesses with as few as ten employees compete with larger employers in attracting and retaining talent they needed to survive and thrive.

Jeff runs his own company, Human Asset Management LLC, which helps organizations to recruit, retain and develop their best people. He is a member of the National Speakers Association (NSA) and a frequent speaker on the topic of retention and recruitment to human resources departments, associations and business groups. Jeff is the author of Employee Retention Fundamentals…No Nonsense Strategies to Retain Your Best People and Welcome to Dodge…Tales from the Frontiers of Business. For more information visit and follow Jeff on Twitter @jeffkortes

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