By: Scott Rude and Patti Seda
Posting organizational values at our companies is a rite of passage today. And, as HR professionals we intuitively believe living our organizational values is important. Doing so should engage people and perhaps create competitive advantage, right? But, is it true; is there a business case to be made for engaging our people through organizational values? And, if so, what can we do to shake the dust off the plaques and bring values to life, incorporating them in the fabric of our companies? In this interactive session we will explore the function of organizational values, their correlation to our employer brands and business results, and develop a plan to renew a commitment to values in our companies.

Objectives of this presentation include:

• Demonstrate the importance of organizational values
• Explore ways to weave values into the company fabric
• Move from cliché to meaningful, high impact values creation

About the Speaker:
Scott Rude is an Executive Coach, Strategist and Teacher committed to positioning leadership teams and learners for success. Scott is highly accomplished in business and human resources strategy, having led organizational initiatives in cultural transformation, business reengineering, M&A integration, human resource planning, empowerment modeling, and interpersonal dynamics.

Scott has a Bachelors in Business Administration and a Masters in Industrial Relations from Iowa State University, and has been certified as a Senior Professional in Human Resources (SPHR) by HRCI and a Senior Certified Professional (SCP) by SHRM. His leadership experience includes roles with Frito-Lay/PepsiCo, Shell Oil Company, Wells Fargo Corporation and Mellon Financial.

Scott currently is the leader of TurnUp, LLC, a management consulting firm, and instructs management classes at the Tippie School of Business.

Patti Seda is the owner of Seda Consulting. Her focus is on maximizing human capital for bottom line results. Her passion is helping individuals, teams and companies reach their full potential through team and leadership coaching and development.

Before starting her business, Patti spent 25 years as an HR executive. She thrived through, and at times barely survived, massive business, leadership and culture changes and experienced first-hand the impact culture, values and leadership have on the business and employee engagement.